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SPORTS Direct opened a new store in the Braehead Centre, today/yesterday. (Friday, May 12)
This impressive 20,000 sq. ft. store is three times the size of their previous location at Braehead’s retail park and is now located on the upper level of the centre.
This new and improved store is the first in the West of Scotland to have Sports Direct’s new brand vision with their elevated store concept.
This new store will feature the best brands in sport across men’s, women’s and kidswear alongside this, the store will house USC, GAME and fun activation spaces including a measuring board for consumers to compare their height against sporting role models.
Braehead Centre Director, Peter Beagley said: “Shoppers can’t fail to be impressed with the new experience they’ll have visiting the relocated Sports Direct.”
“They are already an extremely popular brand, and the new-look store will make a visit to Braehead’s Sports Direct an even more attractive proposition.”
